Founder notes · October 2026
the sanctuary economy: why a burned out world is walking into your business.
People aren't coming for the workout. They're coming for somewhere to belong. Here's how to hold onto them.
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Founder notes · September 2026
the most expensive marketing is the kind you do for free.
Your hours, wasted ad spend and a stack of tools you barely use. The invoice nobody sends you.
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Founder notes · August 2026
the owner bottleneck: why your business is exactly as big as your calendar.
Picture your business running for two weeks without you. If the growth stalls, you already know where the ceiling is.
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Industry analysis · June 2026
the pilates paradox: record demand, half empty rooms.
Demand for Pilates is at a record high. So why are so many studios still canceling classes for low attendance?
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